O'Connell Marketing - Plan Today and Execute Tomorrow

Marketing Plans For Short and Long Term Objectives

Experience. Simplicity. Organization.

If your company is wondering why they should work with O’Connell Marketing on a marketing plan or an individual marketing project, those three words are why.

Experience- there isn’t a marketing channel we don’t have knowledge of and experience in….and there are a ton of marketing channels (internet, television, radio, print, social media, special event, transit, sports sponsorship and that’s just for starters). That’s important because there are so many choices and no company has the money to market everywhere. You need a company like O’Connell Marketing; we know the value of each marketing tool, the objective that your company wants to achieve and where your budget is most effectively spent to meet those goals.

Simplicity- Your company can’t just have a plan created for it, your company has to live the plan. A marketing plan is a waste of time unless the end user (you’re company) understands the plan’s goals, tools and execution strategies. Sounds logical we know but we also know that many companies leave most marketing planning experiences more confused than when they started. That's why many plans end up collecting dust on a shelf instead of building brand equity and profits. Marketing plans from O'Connell Marketing are understandable, useable and effective.

Organization- Marketing plans that work are multi-faceted; they have many components (like focusing on internal and external audiences as just one example).  In short, there’s a lot going on…often at the same time (that’s the beauty and the curse of integrated marketing). No matter how talented your sales and marketing team, they often have other jobs in addition to executing marketing efforts. That’s where O’Connell Marketing comes in by either handling the whole project from start to finish or by serving as your project specific marketing coordinator to help make sure who’s doing what and on time.